Ecology, Follow-up

I received a number of positive responses to the post on Sunday about ecology. Here's a selection from the same book that goes further with the idea.  From p. 293 of Walter Kiechel's The Lords of Strategy:

[Phillip] Evans is building towards his larger point: “Once you start from the idea that the unit of competitive advantage is not necessarily the corporation, as conventionally defined ... it’s like in biology, going from thinking of competition among animals to thinking of competition among genes. The generation of strategic thinking we’re now entering challenges the earlier ontological assumptions. It says that the only irreducible unit in this picture is the person—the customer, worker, or executive. It says that people engage in transactions, broadly defined, that may be competitive, or may be cooperative, but what emerges is a network. As technology drives down the costs of transactions, breaking the constraints of distance or of institutions, those networks become more fluid.”

Design is the tool that will help people see and build new networks that are balanced and respects all participants, and creates value for the organization. It will also help people adapt to constantly changing economic, political, and social landscapes. This is the foundation of the new business ecology.