Businesses can use data to predict, measure, and know the exact position of an entity at a moment in time.
This information could be used to help an organization correct problems, improve processes, or assist leaders in making a decision about when to bring a product to the market.
The challenge with using this data is figuring out when and where to take action on the recommendations that were gleaned from the data gathering exercise.
Now one must consider how to align and synchronize the proposed actions with an organization’s relative momentum. According to Newtonian mechanics, momentum has a direction as well as speed. Where is the business going and how fast?
Perhaps speed doesn't matter when you have already considered all possible options for how your organization could develop, as design would enable you to do. Awareness of the options makes the situation more about patience and discipline. Energy can be saved by understanding the role of timing in action and decision making, rather than always sprinting to catch the latest trend. This alone makes the competition between entities less about competing with each other and more about competing with themselves.