Vision matters because it helps define the purpose and intent of an organization. It can bring the life of an organization into focus.
Here are additional thoughts on vision:
The vision of an organization is the glue that holds it together.
If a vision can't be effectively communicated to the members of a community, then people will begin to question why they are there, or why they work as hard as they do to support it.
It is possible for people to lose sight of a company's vision and this can happen over time due to a variety of factors: leadership or management changes, staffing shortages, or even market forces. Alignment of employees with the goals and vision of an organization needs to happen on a regular basis in order to keep people focused on the big picture. When someone lifts their head up from a hard day of work in the office, they need to understand at that moment why they are there performing that particular service or task.
How does your organization measure up?
- How is your vision communicated to your employees on a regular basis?
- How do new employees learn about the organizational vision and the value they create?
- As plans shift due, how do you keep employees focused on the organization's greater goals?
- How does company leadership balance the personal vision and goals of its employees with organizational goals? Can you work to keep both in balance?