What is real? Form, space, and order.
Form is shape and structure. The shape of information, the structure of a building, or the layout of a website affects how we perceive, experience, or interface with it.
Space is the volume or area created by the form of an organization where human interaction takes place. A room in a building, an atrium, the virtual space of a computer, or the hierarchy of a business.
Order is how the parts of an organization or an experience relate to the whole and ultimately convey a shape or structure's purpose.
Understanding form, space, and order help one to make sense of what is real in a multifaceted, highly networked society. It can be used to illuminate the underlying values, trends, or beliefs of any organization. It enables one to cut through an image-saturated environment and arrive at ground truths.