It's not enough to simply come up with a good idea. In order for more people to become aware of it, you must spread the idea and it starts with those that know you.
The following videos are three different perspectives on spreading ideas and building a following.
1. Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
2. Dorie Clark describes the relationships that are necessary to build a following around your ideas.
3. Bernadette discusses how and why our job is to make people feel, not just make them do.