Not all organizations need to be disrupted. Nor do they immediately need new products or services to stay competitive or relevant.
Most inefficiencies in companies are the result of resources that are out of alignment. The architecture of the business has not been fully considered.
If you are thinking that some kind of change needs to take place, start with taking a look at the big picture. For now, forget about what your competitors are doing. Clear thinking and a macro level view can have a greater impact than adding new items to your organization's existing offerings.
If you haven't developed an understanding of the forces at work on your organization, then any attempts at innovation will be short lived adventures.
Lasting innovation stems from and is firmly rooted in the culture of the company.