When a business is dying...
...it seems stale
...it doesn't appear relevant
...it is not developing new ideas
...there is no room for movement
...discussions about processes and tools dominate conversations
...people talk more about managing than leading
...employees don't want to do anymore than is necessary
...people are more content to go with the flow
...people have moved on
Businesses get into trouble when they become complacent and work with only what they know. The best way to stay continually relevant and competitive is to make an effort to push yourself outside of your comfort zone. This is the space where new discoveries are made.