IBM is in the design business. The links below will give you perspective on what they are up to. I will be watching to see how this develops over the next few years--and to see which other large corporations may follow in their footsteps.
Very few organizations have applied design thinking at this scale.
This article explains IBM's thoughts on design and the future.
This link takes you to IBM Design's homepage.
Get a glimpse of what's happening on the inside at the IBM Design Blog.
Phil Gilbert with IBM Design Lab NYC discusses its mission.