Go perpendicular to the pack.

Jockeying for attention, exposure, or position in any organization can get old quickly. Rather than playing that game, try making something of your own instead. For instance, instead of developing a new marketing strategy, try creating a new free tool for people to use.

Lead with value. Show people what you can do instead of getting wrapped into organizational politics.

It can be personally gratifying and can help push your company in new directions.

Don’t be afraid to try.