People do what they want to do.

The real challenge that leaders face: people know what they want to know and do what they want to do.

Breaking through this barrier and then harnessing a person’s abilities is a daunting task. How do you get anything done when people seem to be more interested in themselves rather than your vision for the future?

Reach out and build a bridge. Develop understanding.

A soft approach will take you further than forcing someone to do something that they don’t want to do.