Is this the key to innovation?
The faster you move to get a product or service to market, the faster you will get a response as to whether or not it meets the customer’s needs.
But what if you can anticipate the needs of the customer to the point where you are meeting their needs in real time?
Reducing the time it takes for something to come to market demands a different way of thinking about doing business.
A decentralized structure enables organizations to respond quickly to emerging customer needs.