In architecture, a general rule of thumb is that 60% of the cost of a new building is below ground. Building foundations are expensive and time consuming to construct. Get it wrong and what you do above ground will fail in time.
Your values are your foundation. If you don't know what you stand for, then anything that you try to do will be built on a shaky foundation.
It can take time for a person to know (or figure out) who they are and what they stand for. It is certainly possible to move through life bouncing from experience to experience, but you'll be more effective when your values are serving as your guide.
Knowing yourself and what you are capable of doing is important when launching a new venture. This will enable you to have a sense of where you should be going and, more importantly, know when you need to ask for help.
Take the time to invest in yourself and strengthen your foundation. This is why I take time to read everyday.