Compete or co-create?

Walter Keichel III's The Lords of Strategy is a must read if you want to gain a deeper understanding of the history of corporate consulting. This quote on business strategy is insightful:

The tightly bounded company so long at the core of strategy’s deliberations increasingly seems a limiting assumption. The twenty-first century version of the discipline will have to offer more help if, or when, the dominant verb for corporate behavior becomes not compete, but something like co-create.
— Walter Kiechel III, The Lords of Strategy

In your work or personal affairs, do you seek to compete or co-create?

The answer defines your worldview and how you interact with others.