Becoming more creative starts with becoming more aware of what's going on around you.
Light, dark, color, texture, shade, shadow, balance, form, shape, solid, and void. This is the language of drawing.
The process of recording your observations through drawing will not only sharpen your skills of perception, but also develop your ability to think visually. It's a basic skill that designers, innovators, and entrepreneurs can use as a communication tool to express ideas.
Why drawing, though? Why not just take a picture?
Working through a sketch will make one acutely aware of the fine details of your subject. Over time and with practice, underlying structures or patterns may emerge that you didn't notice previously.
When you become more aware of the details and nuance in the world around you, the more you will be able to see and create new opportunities.