Fundamental, systemic, and transformational

Over the past few days, I've been publishing specific quotes that have made an impact on me over the past few years. This is the last one from Nicholas Vitalari and Haydn Shaughnessy's The Elastic Enterprise.

The innovation that companies need is fundamental, systemic and transformational.

Their dilemma is not about a search for new ideas. It is about adapting to radically new business conditions and opportunities. Right now, business needs to make a leap to the elastic enterprise.

...when elastic enterprises innovate they do not do it piecemeal or incrementally, nor do they innovate simply to beat the competition. They innovate to alter or control market conditions in new ways.
— Nicholas Vitalari & Haydn Shaughnessy, The Elastic Enterprise