Communicating with people through a machine is effortless. Well, almost. Energy is required to input your message into a phone, email, tweet, text, or direct message on one of a variety of tools such as a phone, app, or network. Once your message has been crafted, it's easy to spread it quickly and without friction.
Moving without resistance enables you to be many places at what appears to be the same time. "You're everywhere" is something one might say to another who makes extensive use of social media. Using technology with intent is when the results start to appear.