There is nothing wrong with being uniform. A uniform level of service can be unique. Consistently unique service can also be uniform. When leaders or organizations can’t provide either uniform or unique levels of service,…
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11 questions about creating change
What version of the world are you building? What does this look like? How does your organization fit into this vision? What is the change that you are working to create? Does this change align…
Achieving invisibility
The best design is invisible. The best marketing is invisible. The best technology is invisible. What is it with invisibility? The idea is that brands or products should be seen but not heard. People should be…
Culture is tied to behavior
Designing a culture starts with creating an environment where people’s behaviors are able to change. If behavior changes, then so does the culture. Starting with how people act is the key. What outcome do you…
The collision of systems
What happens when two systems collide? It could be opposing ideas, personalities, or cultures that intersect at some point. Or a wave hitting the shore or even two soccer teams with different styles of play….
Leading with value
Jockeying for attention, exposure, or position in any organization can get old quickly. Rather than playing that game, try making something of your own instead. For instance, instead of developing a new marketing strategy, try…