“I want to do what you are doing.” “Why?”, I ask. “We want to achieve the same level of growth that you have achieved,” says the CEO of a startup. “Tell me how your company…
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Do the creative deep work
Creativity matters because it generates options and possibilities. People that are creative can see what others can’t, and turn seemingly random thoughts and interactions into something of value. Creativity can go awry when you haven’t…
Digital trust is hard to earn and easy to lose
How do you establish a working relationship with someone that you’ve just met online? Considering the sheer number of marketing related messages that I get on a daily basis, it can be a challenge trying…