Business is rational at the micro or transactional level; and irrational at the macro or strategic level. The individual decisions at the transactional level are binary in nature. Something is sold or not. A decision…
Blog
We name something because we want to define it.
The act of creating a title for an action, person, or process is an attempt to categorize or define it. If something is named, then it can be measured or even contained. People should be…
Read Joseph Campbell and watch Akira Kurosawa to gain a deeper understanding of the origins of Star Wars
The Star Wars films have captured the imagination of multiple generations of fans over the years. The stark contrast of good vs. evil, man vs. machine, and natural vs. unnatural in the story has enabled…