Generally speaking, your audience is wherever your message is being received. For example, if you’re giving a speech at a conference, your audience is the group of people who are attending the conference. If you’re…
Browsing CategoryStrategy
Sturgeon’s law
Sturgeon’s law is an adage that states that “ninety percent of everything is crap.” The law is named after science fiction author Theodore Sturgeon, who introduced the idea in a short story collection in 1950….
Structural change
Structural change is tough because it challenges existing power relationships and can be disruptive. It usually requires a series of smaller changes that add up to a larger shift, which can be difficult to achieve….