You may be dealing with a gimmick if… …you can’t explain why you’ve made a particular choice. …you’ve added an element or a feature just to make a sale. …you want your product or service…
Browsing CategoryStrategy
Minimizing or maximizing
The choices people make can either minimize or maximize their organization. At times, it’s necessary to reduce or make cuts in order to grow. Working moment to moment without seeing the big picture can stunt your…
Choosing simplicity
Concrete, glass, cars, trucks, garage, offices, buildings, stairs, ramps, roads, highways, signs, water, ponds, lights, transparency, and reflections. Urban environments are complex. Winston Churchill said, “we shape our buildings and they shape us.” However, keeping…