A reputation can take years to build but can crumble in a moment. Every interaction with a customer–past, present, or future–needs to be made with the same level of effort. How you interact with people…
Browsing CategoryStrategy
On gimmickry
You may be dealing with a gimmick if… …you can’t explain why you’ve made a particular choice. …you’ve added an element or a feature just to make a sale. …you want your product or service…
Minimizing or maximizing
The choices people make can either minimize or maximize their organization. At times, it’s necessary to reduce or make cuts in order to grow. Working moment to moment without seeing the big picture can stunt your…