Introducing new ideas are exciting and people can get overcome with emotion when introducing something new. I find that team members and customers alike can get caught up in what a product or service can…
Posts TaggedBusiness
Capturing attention
Show me what the future will look like. Offer a vision for what could be. Talk about what may be coming next. Tell me how to get from here to there. Capturing someone’s attention can…
Narratives
A narrative is a story or account of events or experiences. It can be real or fictitious. The stories that people tell serve to frame and define how they see themselves and others. Narratives can span across…
Finding value
One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will…
A nuanced approach
Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience….
Expanded Vision
Pushing your vision through every aspect of your project is the sign of an experienced designer. No stones are left unturned and no details are forgotten. Whether designing a building, writing a book or forming…