As AI does more of the talking, the things that are unmistakably human start to carry more weight, not less. You know them when you encounter them: The handwritten note. Showing up in person. The…
Posts TaggedDesign
The Pencil First
Every architecture student learns to draw by hand. Not because firms still draft by hand. They don’t. The industry runs on BIM software now — complex, powerful, collaborative platforms that produce things no hand drawing…
Name Recognition
Name recognition creates a gravity well. The big accounts get amplified, newcomers imitate them hoping to catch some of that gravity, and the whole ecosystem collapses toward a handful of archetypes. The irony is that…