If the internet turned off today would your business survive? Communication may be difficult. Processing orders might be challenging if you need to ship products. You may not be able to reach your products at…
Posts TaggedMarketing
Your stories
A reputation can take years to build but can crumble in a moment. Every interaction with a customer–past, present, or future–needs to be made with the same level of effort. How you interact with people…
Create value and build trust
One person wears costumes that change with the seasons. Another sends me recipes and yet another leaves jars of honey on doorsteps. I see sophisticated pictures of people in equally sophisticated homes. I’ve also received…
Regeneration
The Merriam-Webster Dictionary defines regeneration as an act or the process of regenerating; spiritual renewal or revival; renewal or restoration of a body, or biological system after injury or as a normal process; and utilization by special…
The outsiders
Bringing in an outsider to join your organization can inject a fresh perspective in your work. This could take the form of a lateral hire for a key position, a new CEO, a new board…
On gimmickry
You may be dealing with a gimmick if… …you can’t explain why you’ve made a particular choice. …you’ve added an element or a feature just to make a sale. …you want your product or service…