A narrative is a story or account of events or experiences. It can be real or fictitious. The stories that people tell serve to frame and define how they see themselves and others. Narratives can span across…
Posts TaggedMarketing
Finding value
One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will…
A nuanced approach
Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience….
Expanded Vision
Pushing your vision through every aspect of your project is the sign of an experienced designer. No stones are left unturned and no details are forgotten. Whether designing a building, writing a book or forming…
Converting connections
A focused narrative can tell a story, communicate meaning, and have the effect of building community. Remove context and a story can become abstract and conceptual. Regardless of how you approach telling your story, having…
Good questions
You can drown in information. Without a way to define what you are seeing it may be difficult to find what you need. When the right questions are asked then answers will emerge. Instead of…