Name recognition creates a gravity well. The big accounts get amplified, newcomers imitate them hoping to catch some of that gravity, and the whole ecosystem collapses toward a handful of archetypes. The irony is that…
Posts TaggedStrategy
The Scorecard Trap
When things feel uncertain, we start measuring everything. Not because we know what matters, but because measuring feels like knowing. It’s the illusion of control dressed up in a spreadsheet. “If we can measure it,…
Upside Down
I’ve been thinking about buildings for most of my life. As an architect, I was trained to see the relationship between structure and experience. How a building makes you feel isn’t accidental, it’s designed. The…