There’s a pattern emerging in how AI is being used to create content.

Scrape what exists, and package it into something sellable. Push it out, and if it doesn’t land, scrape again. Then you adjust the angle, repackage, and repost. Iterate until the metrics move.

It’s efficient. It’s also killing the thing that made the original content worth scraping in the first place.

Creativity doesn’t come from iteration on existing signals. It comes from the person who noticed something people hadn’t noticed yet, who made a connection that wasn’t obvious, or who said something that hadn’t been said. That’s what gets scraped and what gets turned into a template and optimized for reach.

The irony is that the more the feed fills up with scraped and repackaged ideas, the more valuable the original observation becomes.

The algorithm optimizes for what already worked.

That’s not where the next idea comes from.