One company wants to attack another by expanding into its market. The new products they create will include variants on what the company being attacked makes. The hope is that these blended product concepts will…
Posts TaggedLeadership
A nuanced approach
Not all problems can be solved with blunt force. A softer approach enables you to be more nuanced in your solution. It involves becoming deeply familiar with your customer. Reaching understanding takes time and patience….
Expanded Vision
Pushing your vision through every aspect of your project is the sign of an experienced designer. No stones are left unturned and no details are forgotten. Whether designing a building, writing a book or forming…