Vision defines the purpose and intent of an organization and can bring its reason for being into focus. If a vision can’t be effectively communicated to the members of a community, then people will begin to question why they are there, or why they work as hard as they do to support it.
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
“Don’t underestimate the power of your vision to change the world. Whether that world is your office, your community, an industry or a global movement, you need to have a core belief that what you contribute can fundamentally change the paradigm or way of thinking about problems.”
“The only thing worse than being blind is having sight but no vision.”
“Failed plans should not be interpreted as a failed vision. Visions don’t change, they are only refined. Plans rarely stay the same, and are scrapped or adjusted as needed. Be stubborn about the vision, but flexible with your plan.”
“Vision is the art of seeing what is invisible to others. ”
It is possible for people to lose sight of a company’s vision. This can happen over time due to a variety of factors: leadership or management changes, staffing shortages, or even market forces.
Alignment of employees with the goals and vision of an organization needs to happen on a regular basis in order to keep people focused on the big picture. When someone lifts their head up from a hard day of work in the office, they need to understand at that moment why they are there performing that particular service or task.
How does your organization measure up?
- Is your vision communicated to your employees on a regular basis?
- How do new employees learn about the organizational vision and the value they create?
- As plans shift due, how do you keep employees focused on the organization’s greater goals?
- How does company leadership balance the personal vision and goals of its employees with organizational goals? Can you work to keep both in balance?
